Donna's ebiz blog - Warning...Affiliate Marketers Pay Attention
Donna's ebiz blog

Warning...Affiliate Marketers Pay Attention

Posted in Advertising
This is another timely and relevant article by Willie Crawford, a top internet marketer. His information about purchasing a domain name to redirect your affiliate URL is interesting but I am not clear on exactly how you set this up. Any ideas anyone?

WARNING - Affiliate Marketers Pay Attention
Copyright 2006 by Willie Crawford


A few weeks ago I started getting popup warnings
saying that given sites were blacklist when I'd
click on a link in my email. I'd then be asked if
I was sure that I wanted to go to that site.

Since these were sites that I knew to be
reputable, I'd click "OK."  In many cases, these
were sites running special offers for Internet
marketing products.

After doing some research, and asking questions
on discussion forums, I discovered something
shocking.  The most recent version of Pegasus
(the email client) was apparently triggering these
warnings when you clicked a link to a site listed
in one of the blacklist databases.

Further research indicated that Pegasus even
went so far as to regularly check for updates
to this database.  Yes, the software running
on your desktop, regularly updated itself by
accessing a database of blacklisted sites.

A surprising number of MAJOR Internet marketers'
sites were in this database. These were sites
that had a lot of affiliates who do "silly" things.
Some of these were sites that had done major
big ticket product launches recently.

What caused the problem in the latter category
above?  Too many affiliates used the url of the
affiliate program's site, and there were simply
enough complaints to get given sites blacklisted.

One of the problems with major product launches
is that when enough people email for the same
promotion, on the same day, then many people
can get dozens of emails promoting the same
product. This is especially true in the Internet
marketing arena where some people subscribe
to dozens... even hundreds of ezines. Some of
these people out of frustration will file spam
complaints!

Some of the recent big ticket launches have
offered 50% commission on $997 - $1497 products.
Those commissions are nothing to sneeze at! On
top of that they often run affiliate contests that
offer fabulous prizes.  The temptation to get as
many promotions out as possible, often using poor
techniques,is simply too much for some affiliates!

The solution to the problem caused by too many
people emailing using the same affiliate program's
domain is simple.  First, make sure that you use
accepted email practices (Don't Spam). Secondly,
use a redirect url or a promotional domain.  This
offers some protection, in that if complaints are
filed due to the massive promotions, the number of
complaints against the affiliate program's url
will be reduced.  This also reduces the chances of
YOUR email generating one of those dreaded
"Blacklist Alert" popups when your link is clicked
upon.

There are side benefits to using redirect url's
including the ability to change the destination
of the url.  If you become displeased with one
affiliate program, and find a more suitable
competitor, you can change where one of your
redirect url's point to.  Without this capability,
once your links are in cyberspace, you lose
control over them!

There are many ways of setting up redirects,
to include redirects coded into the header of
a web page, java script redirects, and php redirects.
I won't explain how to set all these up in this
article. You can go to any search engine and
find hundreds of sites explaining how to do this.

There are also services, and pieces of software,
that will redirect url's for you.

My favorite technique is to use a promotional
domain.  You can purchase a domain, and then,
without even building a website, simply redirect
that domain's url to your affiliate url.  This takes
less than 10 minutes to set up.  You can purchase
domains for less than $9 a year at:
http://WillieCrawford.com/domains

If you read through many of  the more than 400
articles that I've written, you'll see that many
of the links promoting affiliate products use
promotional domains.  This is because it work!

Many people also think that affiliate url's look less
professional. There are also some people who simply
don't like the idea of YOU earning a commission off
of their purchase. So when  they see an affiliate url
they simply snip off  the end. This sends them to the
base url, and you lose the commission.  The customer
still pays the same price, but they've just cut you out
of a hard-earned commission.

I could give you a dozen other reasons to use redirect
url's or promotional domains.  However, I feel that
just the problems mentioned above  should suffice. 
One other consideration is, how do you think a potential
customer feels when he sees one of those popup warnings?

The title of this article begins with "WARNING."
That's fully justified, because if you're not
heeding the warning, you're losing a major
percentage of your affiliate sales!

----------------

Willie Crawford has been marketing and teaching on the
Internet since late-1996.  For more great tips, and updates
on the world of Internet and affiliate marketing, visit
Willie's very popular blog at http://WillieCrawford.com/blog/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://www.bizzyblogz.com/DonnaZ
You may comment on this article below.

6:25 PM - Monday, July 24, 2006


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