Food For Thought

Keep Your Offer Simple

When things get complicated, customers bolt.

Have you ever been to a website that makes an offer, then compounds it with stipulations, overwhelming you with complicated wording and conditions? If so, you probably didn't stay there long.

On the web, people are always a little more wary of the products and offers. They can't see or touch them, so they have to rely on the information you provide to judge whether or not they want what you have to offer.

But things like complicated wording, too many instructions, too many steps, etc. will all make potential customers suspicious. They'll wonder what you're trying to hide in all those unnecessary words and steps.

Or, those potential customers will simply tire of sorting through all the instructions and stipulations associated with your offer. After all, they can always find another site that won't require them to decipher a code to get what they want.

Use simple wording, short sentences, and brief paragraphs to keep the information you need to convey concise, easy-to-read, and simple to understand. And if you offer a bonus, don't require potential customers to jump through hoops to get it.

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"See Kevin's 10,000 free marketing tips at http://drnunley.com"

1:00 AM - Thursday, September 27, 2007