Take a time out.   You know that without visitors to your web sites you will never make sales.  You can offer value, discounts, benefits and differentiate your programs and projects from all the rest on the Internet, but without traffic you won't make sales.         

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E-Commerce and Bird-Dogs

Word of mouth advertising. Getting others to put in a "good word".

When seeking ways to expand and build your Internet business look close to home for leads.
Family, friends, acquaintances and business associates.

All material herein © '2007-2008 "Harvey Akeson Tucson Calling" Reprint right by permission: harvey@harveyakeson.com

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All material herein © '2007-2008 "Harvey Akeson Tucson Calling" Reprint right by permission: harvey@harveyakeson.com

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The Internet allows the gathering of a sale here and there, but the development of real and useful listing of clients is yet another task.   The objective should be selling a product or service online.  But wait,  how much did that sale or contact cost?

 

A plan for repeat business and building a relationship for future profits is in order.  Finding prospects and turning them into customers and then developing a long term client relationship will take time, but a lot less money than our original investment in the first sale. 

 

Many times the successful marketing professional will lay out some bait, a free offer, a special discount or some type of bonus to get that first order.  Why?   The successful e-market professional knows it is important to complete that first sale, get a loyalty and trust underway in order to build a new business relationship.  Just as a tree grows and branches out so can the success with one new client.  Future orders, recommendations and most important, additional introduced contacts for future sales is at stake.

 

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It is great to accumulate a long list of customers, but there is also the need for rewards to cultivate that list.   A huge responsiblity is to care for the customers needs and to follow up on the sale.  Additionally recording the experiences of the customers is mandated. Success is building this customer base of clients willing to give testimony to the great service and value of the products acquired.  The added benefit is the clients willing to finding new customers and referring them for more business.  The objective of  making any list should be to build a relationship to make future meaningful contact and sales.

 

Network marketing requires building relationships and loyalty that comes only with satisfaction that a fair trade has taken place.  E-commerce is the art of taking a prospect turning them into a customer and building a long term trusting relationship for mutual satisfaction and benefits.

 

Once the sale is consummated the real work begins.   Building a mailing list and maintaining the connection into a useful and loyal client is one of the things that makes the Internet such a wonderful business.  Think about this fact:

 

Using the Internet we have the means of immediate and inexpensive return contacts with our customers.

 

In the world of bricks and sticks too often the customer leaves the store and slips away never to be seen again. There are of course methods of retaining that priceless connection, but is it done?  Or better yet, has the clerk or sales representative done the job of building a relationship?

 

The avenues of maintaining and building on our precious lists are varied, but in most cases, it is cheap and fast for repeat contact and additional profits online once we have established our initial contact.  E-commerce affords us the opportunity

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A simple thank you, a follow up for service , or a  request for referral helps build a loyalty.  A simple request for grading of our product or service builds us a step closer to that next sale.  This is the base for referrals, testimonies, that are used to build credibility for future marketing and to put the client into a permanent relationship on a mailing list.

 

The bottom line is the need to be careful with each newly acquired contact,  working to enhance the trust and confidence of this never seen customer. 

 

In doing this,  the right to ask for more business is established.   It is possible that a meaningful exchange can take place where a newly enlisted customer will want to do business again.    Even before another order is requested.  

 

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In every bloggers life comes a special day - the day they first launch a new blog. Now unless you went out and purchased someone else's blog chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that's about as far you went when it comes to finding readers.

Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.

It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called "traction", which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.

Top 10 Tips

10. Write at least five major "pillar" articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good "how-to" lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.

You don't have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.

8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that's the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).

7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.

Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.

6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger's article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it's sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.

This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.

5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.

4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.

To find the right blog carnival for your blog, do a search at blogcarnival.com.

3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it's so easy to do and only takes five minutes so it's worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!

2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it's worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.

How you benefit is through what is called your "Resource Box". You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.

1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.

I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it's certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.

This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.

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New and low cost traffic needs to be cultivated. 

Here is an outline of several ways to drive traffic to a web site with a short discussion and examples of some of the most active sites.  Each merchants web site built will need use of as many options as time and experience can build.

A large number of "hits" can be obtained free by listing "key words" in Search Engines.  Fortune 500 Companies list their web site links in Search Engines to  drive traffic to their web sites for new business and acquiring new customers based on the specific items of interest they have listed.

A camera manufacture or retail outlet will list in search engines words that describe the products for sale on a web page by listing words that describe the web page that offers their products.  When a prospective customer is looking online to find sources of supply the keywords will link right into their web site and lead the prospect to the sale page.

Search engines will charge for use of this shopping method, however, with work free space can be obtained and depending on the effort large numbers of new customers can be sent to any web site.  An example of two major opportunities to list in search engines are listed here.  Following the instructions a start at populating links to the web sites can be started.  Free listings take time to drive traffic and most of the time renewing the listings every 30 days will pay the best dividends.

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Promoting Web Sites for additional income and building a collection of interlocking local businesses and looking forward to building a local business online networking group.

Recapping:  Building a home-based business producing web sites for local merchants.

Every business unless, of course, their business is going out of business sales,or "close outs" needs to match up with today's technologies just to remain competitive.  The competition may not have a web presence yet, but surely they will soon.  The local businesses that get out front and build a web site will see their income soar and costs decrease to connect their business. 

To mention just a few of the needs for a web site:

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+  Customer Retention

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Once again these are just a few of the reasons to present a case to a local merchant for the need and the value of a Internet web site.

Earlier an article pointed out the many avenues to promote a business web site right along with the normal course of business activity at NO COST.    Today having a business without a web site is like starting a business without a phone, it won't succeed.  Every tool of communication is mandated and cost must be factored into the mix.  The answer of course is building the web site as soon as possible for every business and expanding into this additional avenue of conducting business.

Additionally another article a list of promotions to build traffic to the web site and short discussion of Search Engines was outlined for exposing a web site.   The benefits to working a web site's  presence across the Internet and at the same time expanding services for additional monthly income for the web site manager was covered.  One to two hours a week promoting and building traffic to a web site will increase income and enhance the value of having a web site for the business and repay the cost.  A web site needs to be fresh, content rich and easy to maneuver for the customer. 

Store promotions will come in many ways and available at different times, seasonal or tie-ins with national campaigns will provide extra work.  Importantly they all can be handled in a few extra hours a month and extra income. 

Brand building with banner ads placed around the web will be another excercise for earning money and drawing attention to the local business, the web site and creating more business.  Experience and growth of local web sites will find options for purchasing and bartering banner displays between merchants. 

Buying banner impressions is the easy part, the profitable and savvy cost effective way will be to exchange banner space on other local merchant web sites.  Controlling and building several web sites in a local area adds even more potential for income.  Exchanging small amounts of space between web sites not only makes sense but allows mutual optimization of the Internet presence for everyone.  Just as for any exchange club or networking group keep the linked businesses compatible but not competitive so will the web site managers.

Banners can be designed as part of a home web site managing activity or subcontracted to another professional, either way the various sizes and shapes need to be exploited for different circumstances and placement.  The need will be to maintain the theme and color scheme to present the best opportunity for brand building and business name recognition.

More on promoting web sites and building additional value to every web site will be coming in the next of this series of articles.

It is always a good idea to seek out other professional assistance and one of the offerings  for additional research and sound advice is  Yahoo! Small Business.  Yahoo! not only offers web site hosting but a long list of additional services ready made for Internet business use. 

A link to a very basic course on web site building is found viewing just one of Yahoo! Small Business links.

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Next article in series of building web sites for your local business area, click here.

All material herein © 2006-2008 "Harvey Akeson Tucson Calling".

Reprint right by permission:  harvey@harveyakeson.com

 

Comments and questions are welcome please send to:  b-a-winner@iwon.com

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All material herein © '2006-2008"Harvey Akeson Tucson Calling"

Reprint right by permission:  harvey@harveyakeson.com  

 

 

Building a web site for any business is not the end of the opportunity or potential for income.

Acquiring new customers using the existing advertising resources of a business as outlined on page  http://www.bizzyblogz.com/hakeson/2836 of this series of articles is just part reason for a Internet presence. It would be good to review the page about kicking off the web site promotion and attention building.  The most important advertising or promotion of a business web site costs NOTHING and is possibly the very best way to bring people to the web page.

All material herein © 2006-2008 "Harvey Akeson Tucson Calling".

Reprint right by permission:  harvey@harveyakeson.com

Comments and questions are welcome please send to:  b-a-winner@iwon.com

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