nike - Nike, Adidas can Li Ning Laughing In The Wind กถ2กท

Thursday, November 27, 2008 - Nike, Adidas can Li Ning Laughing In The Wind กถ2กท

Data show that: by 2010, China's sports industry output value of up to 28,120,000,000 yuan, MapleStory Mesos after the United States is considered the most promising consumer market, sporting goods (Japan the third largest). There is no doubt that Adidas if they can not quickly win the Chinese market, can only indicate the global market of a new round of the failure. Adidas president, Mr. Hainer has said that "in the hope that Adidas in 2008 to become the first Chinese brand, in 2010 China sales of 10 billion euros. China and Japan, the two regions will become second only to North America's second-largest market. "As a result, Air Jordan 20 it is not difficult to understand why they are willing to use more than Li Ning at least 300,000,000 yuan's price to become partners of the Beijing Olympic Games. Adidas has become the Beijing 2008 Olympic Games partner What does it mean? Adidas will mean that Beijing 2008 Olympic Games, Beijing 2008 Paralympic Games for all staff, technical officials and volunteers to provide sports equipment; At the same time, China's Olympic sports apparel partner of the Beijing 2008 Olympic Games in China Sports delegation will be dressed in Adidas sportswear. Then regardless of play from the scene, television or through the network, when athletes on the podium, the referees give penalties for athletes volunteer services, especially in the more than 200 countries around the world to make the most viewers look forward to the awards ceremony , As long as several dozen minutes of the winners of the upper body must be close to the "three bars" firmly embedded in the hearts of every audience. In addition to the Olympic Games so on their own brand image to the world audience to stay strong visual impact, mabinogi goldAdidas's long-term plans are: China will be integrated into the core of global strategic importance, from a strategic defense to strategic offensive by Beijing 2008 Olympic Games brought about by the sports industry's economic environment, increase their market share and brand penetration, completely changed the Nike brand online and offline brand to attack the positive side effects. In order to the long-term planning, three years ago, Adidas has begun the deployment of the "China Plan." Adidas respectively in 2005 has become the Chinese Football Association, the 6 Zhongguopaixie's national team only sportswear sponsors, sponsors more time is up to 6 years and 5 years. Air Jordan 21 Adidas are willing to throw hundreds of millions of Chinese sports sponsorship funding organizations? Because the Chinese to let people and especially young people like to buy their products, Adidas must be allowed to "pyramid" model to promote the realization of the operation of localization, only by so doing can it moved closer to China and consumers, or on their own will and Consumer gap between the old "high" barriers. If you live in Beijing, the subway station where the giant Adidas ad you will not believe it strange? On the screen, hold public Sui Feifei shooting, diving Hu Jia, Zheng Zhi, and so on to shoot the audience was impressed. The beginning of 2008, Adidas mabinogi money "in 2008, together with the XX, not impossible," the theme of a series of ads has been overwhelming across television networks, shopping centers, etc.. Advertising, Chinese athletes have been countless people hold up their hands, stressing the Chinese athletes in the tens of thousands of people gathered under the direction of the force field, can not become possible! Air Jordan 22 This idea of strengthening the Olympic spirit, gold weaken the concept of advertising model is closer to the brand with the infinite distance between the public. It is clear conclusion is that Adidas is trying with the Olympic spirit, to expand its "pyramid" at the bottom of the range and depth, so as to expand and occupation of the Chinese market. to be continued sale cheap shoes jordan19 jordan21 jordan22 jordan23

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