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Monday, December 1, 2008
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Nike, Adidas can Li Ning Laughing In The Wind ¡¶3¡·
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Li Ning, "Quxianjiuguo" the success or failure of geometric Four in a row has become China's Li Ning clothing athletes to accept the award, the Olympic Games came to the door, but could not extend the brand's national Olympic track, warhammer videos which in the minds of the number of people have some regrets. Li Ning, but soon adopted a non-Olympic marketing "Quxianjiuguo" strategy: Li Ning with the China Central Television sports channel signed an agreement - 2007 to 2008 broadcast of the program and the program's host and tournament appearance when reporters are required to Li Ning apparel license with. Li Ning's decision also indicates that Chinese enterprises learn to start a rational choice. In fact, as early as the 2006 Doha Asian Games, Li Ning, has been using the same marketing strategy. Air Jordan 23It means that in this way through the CCTV Olympic channel to watch Olympic events live and reported, is bound to host and reporter who noted that the Li Ning LOGO, so as to achieve visual advertising revenue. Li Ning has chosen the rate of appearance in the competition with Adidas's strategy is to adopt a "cutting category of" marketing tools to find a very broad audience, at the same time to avoid a positive Adidas attacks, in the lower On the basis of the cost of access to the market perception. Li Ning has been done shows that the Chinese enterprises to the world For the determination of its unique vision worthy of sponsorship incisive extol. Sponsored athletes is the same equipment, runescape items the Li Ning marketing and Adidas are different: in addition to Li Ning has signed four of the 2008 Olympic Games, "the gold medal Dream Team" - Chinese gymnastics, shooting, table tennis and diving team , The sponsor Li Ning in other overseas targets are legion, including the 2004 Athens Olympic champion Argentina men's basketball team, men and women basketball teams Spain, Sweden, and other delegations. But the choice of these objects sponsor Li Ning is the result of last resort, because sports giant Nike has long sponsored 24 Chinese sports associations, which track and field, swimming is more likely to have a lot of gold. Li Ning is the more important of these teams brought about by the long-term effects of advertising, such as Spain won the men's basketball on the Jordan 19 2006 world champion, Li Ning was once so famous in Europe. Indeed, as a listed company, Li Ning brand in addition to consideration, to consider return on investment and shareholder interests, and so on, so this "Quxianjiuguo" non-Olympic marketing strategy, and indeed understandable and admirable. Nike rival Adidas Why, Li Ning Adidas legitimate, in order to Li Ning's bid to become Olympic partners and play over time, runescape accountsthe World Sports giant Nike brand is non-interest bearing in a low voice to the implementation of their Olympic marketing plan. As a willingness to invest in the future, good at cultivating a rising star of the company, Nike has a significant in-house team dedicated to looking for potential athletes. They can be a series of events at home and abroad and on the sports industry and insight, with mining potential and is not super-famous athletes as spokesmen, and cultivate and signing long-term. Since 1985, Jordan had just entered the NBA, to the 2004 Athens Olympic Games Liu Xiang, last year just to visit the NBA's Yi Jianlian, Jordan 20 Nike is at a lower cost access to the image of endorsement. "Star + personality" of the brand image, even in the Olympic Games will not be much change. For this Olympic Games, Nike has taken with as little change as the "hidden-marketing" - not since the Olympic partners, Nike will focus on the game equipped with athletes, particularly those Gold may have the athletes. The game is undoubtedly the most attractive elements of the audience, when we concentrate, hold your breath, cheap runescape accountshis eyes keep a close eye on the top players in the running, as we enjoy the gymnasts in slow motion replay over and over, and how can we forget They dance with the "hook" LOGO, Nike naturally reached the visual impact of brand publicity. As a result, the rate of appearance in the competition this point, Adidas may not necessarily have to grasp the win. to be continued watch a sexy girl listen dj music play game surf sale cheap jordan shoes
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