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Thursday, December 4, 2008
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Nike, Adidas can Li Ning Laughing In The Wind ¡¶4¡·
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Nike did not always do large-scale sporting events sponsors of the tradition of the Beijing Olympic Games, therefore only its long-term marketing strategy part of it. As a result, around the start of the Olympic brand in other promotional activities is very important. Since 1982, Nike has been working with the Chinese General Administration of Sport co-operation, a total of 24 sponsors in support of the Sports Federation, Jordan 21 which participated in the Summer Olympic Games, 21, including track and field, basketball, taekwondo, beach volleyball, swimming, tennis, and so on. Nike athletes for the association to provide clothing, shoes and a number of technical support, in addition to the Olympic Games will greatly attract people's attention, for many years a firm grasp of cooperation and the future direction of the more important. For Nike, the next Olympic Games will not make it like Adidas Deal or No Deal as "crazy" move, the firm's culture Star model with a unique brand personality along with the culture of the 08 Olympic Games, "catalyst" will be Nike put into the track. Shuiyingshuishu wait and see There is such a statistics have been reproduced many times: According to statistics, the sponsor of the Olympic Games in Atlanta, more than 200 enterprises, only about 25% of the companies to pay off, some companies only have been a number of short-term benefits runescape accounts, nothing more enterprises, a lot of uncertainties Have a direct impact on the return of the amount of Olympic marketing. It should be said that Olympic marketing is not fast food, the sports brand companies. Every time before the campaign must formulate a clear strategy for science, which includes not only the details of the short-term media, retail, advertising, public relations return, Jordan 22 including the long-term business objectives, marketing and follow-up follow-up work there is still a long way To go. As a result, in a short period of time we can not assess the three sports brand the company's Olympic marketing Shuiyingshuishu. It may take 3 years or even 5-year cycle in order to see: Are we talking about adidas madness of the rules, or smart outsmart Li Ning, or the Nike Danding Dragon in the world. In this paper, tags: Nike, Adidas Li Ning good music body diary sale nike/jordan shoes jordan19 watch a sexy girl
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